Here are definitions of metrics used in Siteimprove analytics: Visits: A visit is defined as a series of page requests from the same uniquely identified visitor with a time of no more than 30 minutes between each page request. Page Views: A page view is a count of how many times a page has been viewed on a website or the chosen group within the chosen period of time. All page views are counted no matter how many times a user has visited the website in the chosen period of time.
Treat this metric with caution and look at trending rather than absolute values. Cookies are specific to browser and device which means that if a visitor is visiting your website using a different browser or device than before, or has deleted or never accepted the cookie, then that person will be seen as a new unique visitor even if that is not the case.
This same user will be considered a different visitor if they return to the site the next day. If we want a visitor who returns on another day to be counted only once, we must look at the metric unique visitors. The measurement of unique visitors is based on cookies. A cookie is a file placed on a browser that contains an anonymous identifier. This ID can be used to uniquely identify a browser.
As a result of this measurement method which is the basis of all current analytical systems , inaccuracies may occur. For example, a browser may refuse to accept cookies, or a user may decide to delete them.
In most cases, however, a terminal has a cookie and is included in the calculation of unique visitors. In the Analytics Suite , we distinguish between unique visitors who accept cookies and unique visitors who do not accept cookies. The latter category of visitors can be determined over a one-day period using the fingerprint method. The total number of unique visitors is therefore the sum of these two types of unique visitors.
You can evaluate the frequency of visits, the retention rate or the terminals used. In the Analytics Suite , unique visitors can also be analysed on multiple websites level 1. It is this unique identifier that allows the cross-device analyses available in the User Insights module of the Analytics Suite. Identified visitors should therefore not be considered as unique visitors.
A unique identification of a unique user on different devices and browsers is only possible if the user actively identifies themselves. A visit is defined as a visit to a website where at least one page has been loaded. Visits indicate a continuous process of using a website and should not be confused with the number of visitors, as a visitor may make several visits to the same site.
It should be noted, however, that the period during which each visit is counted only once may vary considerably. AT Internet calculates this metric in this way: if a visitor does not perform a new action within 30 minutes, a visit is considered complete. The number of visits to a website is expressed in relation to a specific period day, week, month…. The visit is fundamental for the preparation of most analyses. The Analytics Suite can also evaluate visits without page loading, for example if a user has only seen one advertising element.
For example, if you click on a link and the page loads, you have triggered a page view. If you click the link 20 times today, it will count as 20 page views. A unique visitor is an individual user who has accessed your site. It is determined by the IP address of the computer or device that the user is browsing from, combined with a cookie on the browser they are using. No matter how many visits a visitor makes if he is on the same device and the same browser, only one unique visitor is counted.
For example, if you visit this link once today, Google Analytics will count this as one unique visitor. If you come back to this site 20 more times today, you will still count as one unique visitor. If you visit the site from another computer or device or another browser , you will count as a new unique visitor.
Pageviews are important for publishers because each page view tallies with an ad impression for each ad on the page. If your ads are sold on a cost-per-thousand views CPM basis, this is an important number for you to grow. It's tempting to make sacrifices to the user experience in order to increase page views.
For example, an image gallery that loads each new image seamlessly provides a better experience for the user but will cut down on page views. It's important to find a balance so you don't alienate your audience.
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