Shami and other beauty industry leaders for their perseverance during the pandemic. Just as Dr. Farouk Shami changed the face of the beauty industry in with his ammonia-free hair color, his new and groundbreaking LG CHI Color Master Factory — a digitally controlled color customization system — is poised to revolutionize the salon hair color formulation process of today.
Shop Farouk by collection to find the hair care or styling collection specific to your hair needs. Learn More. Read More. Committed to Innovation The company provides the beauty industry with the latest innovations to a wide-range of markets through multiple successful product lines. We also provide the finest educational support to better serve hairdressers and their clients In order to secure the future of the industry, Farouk Systems Inc. FSI has a long standing commitment to create and manufacture the finest hair care products and styling tools that are environmentally responsible and adhering to the highest ethical standards.
Currently, the company has over 2, employees and product distribution throughout the United States and to over countries worldwide. Login Sign Up. It became the flagship product for a new company, Shami's Pet Silk Inc.
Starting in the late s, Farouk Systems began enjoying a period of especially strong growth. Much of that could be attributed to new packaging, changes in the sales and marketing departments, and the phasing out of product duplication. At the same time, the company unveiled a host of new products and formulations.
As a result of these changes and product launches, Farouk Systems grew sales 50 percent each year from to In sales grew by 55 percent, and internationally the company did even better, doubling sales. Part of its success was attributable to the products capturing the attention of celebrities who became devoted users and significantly raised the company's profile.
It was no surprise that the Farouk products also found their way onto the sets of television shows and movies.
It was the first in what the company hoped would be a worldwide chain of tony spas. The company gained even wider appeal in the s with the introduction of the Chi straightening iron, which led to the introduction of hair dressing equipment and accessories.
As a result of these brainstorming sessions, the company was able to develop an iron that used plates that were made from pure ceramics, rather than coated with ceramics, to save on cost.
By employing pure ceramics, the Chi heated quicker, kept a more consistent temperature, and produced straightened hair that was better able to ward off humidity and retain its shape longer.
The difference in performance was noticeable, and soon hair stylists were using the Chi on the hair of the stars. It was so popular that Chi became Farouk Systems' most important brand, and the company considered launching new spas under the Chi name rather than BioSilk.
While the Chi flatiron was bringing the Farouk name to a wider audience, the company's founder was also achieving personal acclaim for his charitable activities. But being a successful businessman of Palestinian birth, Shami was especially well positioned to make an appeal for peace in the Middle East. He sought out influential Arabs and Israelis, urging them to find common ground. He opened a branch of Farouk Systems in the Middle East, a place where he hoped Arabs and Israelis could work together.
Shami also teamed up with a longtime Texas friend, Richard "Kinky" Friedman, who had fronted the popular s band, The Texas Jewboys, and later became a bestselling author of detective novels. Friedman was also a former member of the Peace Corps and like Shami was eager to broker peace in the Middle East. Together Shami and Friedman created and promoted a product called Olive Oil from the Holy Land, a beauty product that could be applied to hair, soften lips, and added to a bath to produce softer skin.
Farouk Systems remained an innovative company in the early years of the s. In it began publishing Chi Magazine, which was distributed to salons for patrons to read. Nor was technology neglected. The company developed nano silver technology, which it wanted to incorporate in all of its hair tools.
The microscopic particles served as an antiseptic, eliminating the need for chemicals to clean the tools. In effect, the tools would be as good as brand new each time they were used. Dennis Morrison, as soon as he retired, to serve as a consultant.
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