In the following 9 chapters, you will quickly find the 58 most important statistics relating to "Media use in the U. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities.
Media use in the U. Published by Statista Research Department , Nov 2, More than million U. In fact, the weekly reach of TV in the U.
About 92 percent of American consumers listen to the radio at least once a week. This share is slightly higher amongst Americans aged between 35 and The number of online radio listeners keeps growing among the American population, most notably among consumers aged 35 and below. Podcasts are more popular than ever as one of the rising audio format. The amount of time spent on traditional media has been falling for years as consumers make the transition to digital media formats.
Circulation of paid daily newspapers has more than halved since , and many newspapers are beginning to try their hand in the digital market. The magazine industry is facing similar challenges to those of the newspaper industry; more and more consumers are interested in web based magazine content as opposed to print.
One of bright spots for traditional media is the book industry. Although various new technologies such as audiobooks and ebooks have added diversity to the market, the majority of consumers still much prefer traditional paperback books. Internet has experienced massively increasing reach and influence over the past 15 years, with household penetration rate growing from around 55 percent in to around 87 percent today. Around million Americans use social networking sites , many of which have become their hub for finding news, media, and entertainment.
With the rise of the internet, gaming has become even more popular, partially due to the increasing ability of video gaming to serve as form of social interaction. Over million Americans use digital games as of , and console gamers averaging over 14 minutes of game time per day. This text provides general information. Statista assumes no liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date data than referenced in the text. Daily time spent with media worldwide. New digital sources, however, are having major effects on most forms of media consumption.
If we change our focus from the time people spend viewing media to the number of bytes presented, over half of all bytes are now received by computers, with mobile computers the most rapidly growing segment. Over those decades, the supply of digital media measured in bytes has been growing at compounded rates ranging between 6 and 30 percent each year.
Media consumption, on the other hand — what we actually pay attention to — has been growing at compounded rates ranging between 3 percent and 5 percent each year. Henna Pithia discusses her work with the International Human Rights Clinic, representing survivors of human rights abuses and returning to her alma mater.
The USC study also underscored a major problem facing cancer researchers: studying non-representative samples of patient cells. What do get when you put eight writers and 10 directors at the helm of a single feature film? Noise-induced hearing loss is linked to a buildup of fluid in the inner ear — and researchers found that treating that buildup with a readily available saline solution lessened nerve damage.
Murad Jah scored a dream assignment for a young environmental scientist. Additionally, video streaming on websites versus mobile apps has grown significantly as Facebook, Netflix and YouTube are showing double-digit increases for website usage. As media consumption rises, so does the need to find new content to consume. Consumers are hungry for new content during the stay-at-home orders, and the ability to share original new content will be highly important for streaming services to satisfy consumer desire for fresh programming.
Video streaming is leading the way. Streaming behaviors have most likely changed for the long term as people have moved their viewing habits from a linear platform to a digital platform. The New York Times reported that video streaming has increased Content providers have adapted to keep up with the increase in consumption and have been providing longer free trials, free premium content and even modifying content schedules.
Streaming device company Roku has also seen large gains, adding almost 3 million new users during the first quarter of the year. Since large social gatherings have been put on hiatus, we are utilizing social media platforms more to maintain connections with our family and friends. Within their Messenger and WhatsApp channels, the use of voice and video calling features have also doubled.
Facebook has also launched Facebook Rooms where users can create private rooms and invite up to 50 people to video chat at a time. Platforms like Snapchat and TikTok are also seeing a surge in activity.
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