ICYMI, Planet Fitness locations give away free pizza on the first Monday of every month and free bagels on the second Tuesday of every month-that's right, a gym that gives away pizza. As wacky as it may sound, it may be responsible for the gym chain's crazy growth, according to Business Insider , and, well, they have a good reason for it:.
But this whole free pizza business isn't new : It started back in , when the hot water heaters broke in the fourth club location in Concord, NH. As a thank-you for the members' patience while the heaters were fixed, the PF team ordered pizza for everyone on-site. Needless to say, it was a hit hello, it is free pizza so they spread the cheesy-pizza love to all locations as a once-a-month treat.
Now, each club serves an average of 5, slices per year. What wasn't a hit at PF: catcalling in the gym. Not cool. Like the Planet Fitness Lunk Alarm which essentially goes off when people are getting too aggressively fit, intimidating, or disruptive , the free pizza and bagels make it pretty difficult to be a fitness-obsessed human trying to get their workout on.
Just imagine walking into a gym that smells like cheesy, saucy goodness. On the flip side, it does make a whole lot of people who might otherwise steer clear of the gym feel more comfortable sweating in a supportive, snack-providing environment-even if it is a little contrary to weight-loss goals.
That's why they're also supporting anti-bully orgs. So this whole free pizza thing is to foster a little treatyoself vibe at the gym-we can def get behind that. But whether or not you're a PF member who's tempted with the smell of melty cheese mid-workout, it begs the question: does eating pizza post-workout undo the spin class, strength sesh, or long run you just did? If you go crush a heavy lifting workout, noshing on pizza afterward isn't going to nix the strength gains you just made.
Ditto for improving your endurance during a run or aerobic exercise class, or getting more flexible during yoga. And, for real, you need "cheat days. Yeah, it's not as healthy as a protein shake or feeding on clean whole foods to fill your post-workout nutrition needs. They get exhausted and cancel their membership. It is not only doing exercises but also being disciplined about what you eat. They have to be balanced and work together.
Usually, the food and candy are offered by the front desk. This gives an opportunity for those members who are grabbing a quick snack to talk to the Planet Fitness employees. It also gives an opportunity for those employees to upsell the customer on the Black Card plan, to encourage them to try doing some Personal Training , etc. Also, keep in mind that Planet Fitness may be a fitness club with gym equipment and exercise machines, but not all members go there just to exercise.
Some might go there for the other amenities that they have to offer like the tanning booths , hydro massage chairs , and Total Body Enhancement machines. Some consider them as a joke because they are feeding members with high-calorie foods for free. The whole thing does seem a bit Bass Ackwards.
They just want additional members to join them. Other people advise those who are looking into joining Planet Fitness to look elsewhere, because it would be hard for them to meet their goal at PF. However, the goals of fitness are really personal, and no matter which gym you join, you have to be committed to working out and navigating a world that contains sweet, high carb, high-calorie foods.
According to the article, they gave away free pizza for members because they believe in being realistic. They said that people can still be healthier even if they eat pizza in moderation. Also, they said that they believe that it is okay to treat yourself in moderation. It is only available every first Monday of the month. The free bagels are given every first Tuesday of the month and the tootsie rolls are at the front desk for all to get if they want to.
It was in , when a club at Concord, NH had their water heaters broken. From then on, the tradition of giving pizza was started and is now practiced in every location. The free Tootsie Rolls, pizza, and bagels at Planet Fitness are given simply as a marketing strategy.
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